Your Ted-ucation; an Introduction to Ted Baker
Irreverent, unconventional and quintessentially British, Ted Baker remains at the forefront of fashion and continues to live up to its self-appointed title of ‘No Ordinary Designer Label’. Ted's latest inspirations and trends have the final say in style.
The founder of Ted Baker, Ray Kelvin, is clearly not your average chief executive. He never shows his face in public, he makes people who are late to meetings do press-ups, and he loves to hug people. A lot. Ted Baker is a fictitious character, but Ray Kelvin is reputably the personification of the brand’s ethos.
The company has succeeded not despite his unique style, but because of it. His quirkiness, passion and rebellious style runs through everything that Ted Baker does.
Having launched as a shirt specialist in Glasgow back in 1988 Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around. Fast forward almost 30 years and the now global empire has grown to include womenswear, childrenswear, a bridal collection, eyewear as well as home and gifting.
Considering that Ted Baker has never advertised, this exponential growth is even more remarkable and it still remains one of the only brands to be built into an international designer label without an advertising campaign. Kelvin explains this is down to the unique ‘hug culture’ of Ted Baker, he explains. “I had to be quite assertive for the first seven years to stay in business, but once we got past that, it was about how can we make this the best? How can we care for people? We have tried so hard to make this a fun environment for young, up-and-coming, creative business people”
From the beginning Ted has had a very clear, unswerving, focus on quality and attention to detail in everything it does and this award winning men’s gift collection is no different. Narborough Hall is proud to have been selected as a stockist.
*image of Ray Kelvin courtesy of https://www.marketingweek.com/2016/10/24/ted-bakers-ray-kelvin-is-not-your-average-ceo/